OneVoice27, Youth Voice

Young people have always been at the center of God’s mission and today, more than ever, Adventist youth may just be the hands God is anointing for end-time mission. The new General Conference mission initiative brings young people to the very forefront of mission. 

In October 2025, at the Annual Council, the Seventh-day Adventist Church unveiled OneVoice27, a churchwide digital evangelism initiative designed to unite the global Adventist family in proclaiming the gospel through the use of media tools.^¹ An interesting fact is that the generation it’s calling makes OneVoice27 so timely.

A generation that is already connected

Today’s youth are already absorbed in digital socialization, that is to say, they’ve formed identities, relationships, and certain values through online interaction. Their relationships, values, humour, fears and aspirations are being shaped by what they consume and share on the various social media platforms. So, it is no surprise that the social media is now their main commonplace.

Recent figures confirm this reality. For example, according to a 2026 study by DemandSage, Gen Zs spend 9 hours a day looking at a screen of which, two and a half hours is spent on social media. Among these hours, 1.5 of them are spent on TikTok per day. Tellingly, 76 percent of Gen Z respondents themselves admit they spend too much time on their smartphones.^²

Such figures are usually quoted with alarming details. But these figures may be interpreted otherwise. There are established dangers to excessive screen time such as mental health, attention span, and spiritual vitality. However, we can read these figures in another way and make use of it. Nine hours in a day is a huge hoard of attention and influence. Whether they will be online is no longer a question, but what they will do when they are online. Should just a part of that time be turned to intentional, Spirit-led mission, the difference could be remarkable. OneVoice27 is essentially an invitation for the church to help young people do exactly that – to convert scrolling into sowing.

This new reality provides the Adventist Church a providential new norm, especially when many young Adventists feel disconnected from traditional models of evangelism. The large tent crusade, the door-to-door Bible study, etc. no longer appeal to their way of life. This has got nothing to do with a lack faith, but because those formats feel foreign to the way they naturally communicate today. Hence, OneVoice27, as a complimentary missional approach, meets them at the very point of their interest where their digital tools become instruments for mission. Mission now resides on their fingertips. 

Many young voices already showing the way

If we cast our eyes wide across the internet, we find so many young people who are already making impact on the various digital platforms. Let’s take the case of Elijah Lamb, an 18-year-old Florida native who started to create short, humorous Tik Tok videos about the Bible in high school. What started small on the social media became a virtual ministry with more than 638,000 followers. Lamb now hosts live “testimony nights” and prayer sessions on Zoom and Instagram Live, where hundreds of young people gather to share what God is doing in their lives.^³

Then there is Liana Gordan, a 17-year-old from Ontario, Canada, who didn’t grow up in church, but got converted through some passionate Christian teens on TikTok during the pandemic. Seeing others her age talks openly about Jesus prompted her to pick up a Bible for herself. Today, some of her videos on topics like prayer and the end times have attracted more than 70,000 followers. Liana has become a shining star directing some of her peers to the Savior.^⁴

These are teenagers making impact in the lives of young people by the use of the mobile phone. Their courage proves that with Jesus, young people can get into places that most pulpits could never get.

The Spirit through the screens

There is a solid biblical foundation for youth-driven mission in the last days. Joel 2:28–29 says, “And it shall come to pass afterward, that I will pour out my spirit upon all flesh; and your sons and your daughters shall prophesy, your old men shall dream dreams, your young men shall see visions: And also upon the servants and upon the handmaids in those days will I pour out my spirit” (KJV).

The two gifts emphasized here are vision and prophecy. Without these two important elements, digital evangelism will be in vain. Vision refers to seeing what needs to be done, seeing the field of mission that others have neglected. When Adventist youths consider Tik Tok or AI and see a harvest field there, that is vision. Prophecy is the ability to know what to say, i.e., a word from the Lord that pierces through the noise. It’s the voice that makes someone to stop scrolling and to ponder over giving themselves to the Lord.

It’s also noteworthy that the promise is radically inclusive: sons and daughters, servants and handmaids. Digital evangelism is for everyone, whether you’re eloquent or extroverted. It belongs to every young person who has the will to be used by God.

How to get started

What makes digital evangelism advantageous is its accessibility. Let’s follow these simple methods as starters:

1. Testimonies: Turn your story in to a powerful testimony of God’s grace in your life.This can be in one or two minutes.A short and sincere account of God’s goodness in your life can be more effective.Sometimes, it works even better than a polished sermon.
2. Music: Record a song of worship or a hymn and share. Music is a universal language and cuts across barriers that words alone cannot.
3. AI tools: In case you are afraid to speak in front of the camera, AI technologies will be your Aaron to generate inspirational messages. Use technology to serve the gospel.
4. Inspirational quote: You can use Bible verses or inspiration quotes from Christian authors with a compelling visual and post it daily.
5. Bible Q&A series: Provide real answers to friends and followers – be honest, gracious, biblical.
6. Go live.To put your face on the social media requires more courage but super effective.You can host a short weekly prayer session or devotional on the platform that feels comfortable to you.Don’t expect huge followers in the initial stages.You’ll build audience as you progress.
7. Engage, don’t just broadcast.Comment on other people’s postings.Send a direct message of prayer.Online mission is to be relational not transactional.

Let’s keep in mind the quick scrolling behavior of social media users that often make people lose concentration. Hence, digital mission requires creativity – compelling visuals, authentic storytelling, and the kind of spiritual warmth that makes someone to stop mid-scroll and listen.

Now Is the Time

OneVoice27 is a prophetic appeal to young people to take their rightful positions in the prophetic timeline of God. The Bible is clear in Acts 2:16,17 that the Spirit is in young people. There’s enough power for every Adventist young person to jump on the OneVoice27 digital evangelism. This is an empowerment moment to a generation that has at times felt marginalized in the traditional mission structures.